Living downtown? Tired of take-out and delivery food but don’t have the time to prepare a great meal? On Friday, November 2, 2007, and Saturday, November 3, 2007, M&M Meat Shops, Canada’s leader in delicious and easy-to-prepare meal solutions, is opening a brand new concept store called M&M Meat Shops Uptown. Located at the corner of Blue Jays Way and Front Street (340 Front Street West), M&M Meat Shops Uptown is a first-of-its-kind store designed to meet the needs of busy urbanites living and enjoying life in the heart of Toronto.

From the Suburbs to the Big City

“M&M Meat Shops has built a fantastic reputation in residential neighbourhoods and suburbs from coast to coast; providing easy-to-make, wholesome meal ideas that cater to any occasion,” says Mac Voisin, Founder of M&M Meat Shops.  “For urban professionals, time is a precious commodity and our new brand, M&M Meat Shops Uptown, presents a new quality solution for the growing population in urban Toronto that craves a great meal at home without the hassle. M&M Meat Shops Uptown was created so that busy people can enjoy restaurant-quality food without hours of preparation, so that you have more time to get out and enjoy life.”

Convenient Meal Ideas, Just Around the Corner

Conveniently located in the financial and entertainment district, M&M Meat Shops Uptown is the perfect spot to pick up lunch and dinner, ranging from single-serve prepared meals to everything you need to prepare a delicious spread for friends or a weekend BBQ get-together on your rooftop terrace.  The M&M Meat Shops Uptown concept offers a sleek contemporary design, a computer kiosk where customers are invited to build menus and download recipes, as well as specialty merchandise including indoor grills, serving platters, gourmet sauces and olive oils. Re-usable shopping bags will be available for purchase for $1 until December 31, 2007 with 100% of the proceeds going to Daily Bread Food Bank. The Grand Opening fundraiser will also help fight hunger with $1 from every customer transaction on Friday, November 1 and Saturday, November 2 going to Daily Bread Food Bank. M&M Meat Shops Uptown operates under extended hours, to suit the lifestyles of time-pressed consumers living in the urban core.

Variety is Always in Style

M&M Meat Shops Uptown recognizes that navigating your social calendar is much more appealing than navigating your way through a crowded, impersonal supermarket.    M&M Meat Shops Uptown contains hundreds of delicious meal ideas in just one aisle. Staffed with friendly, knowledgeable product consultants, the new store has everything you need for the perfect meal to suit any occasion.

Hosting a cocktail party? Serve your guests a sampling of M&M Meat Shops succulent hors d'oeuvres; including Tandoori Chicken Mini-Skewers, Bacon Wrapped Scallops and Three Cheese and Crab Dip. Need fuel after a sweltering hot yoga session? Find nourishment fast with M&M Meat Shops Salmon in Dill Sauce accompanied by Far East Vegetable Blend or Rice & Vegetable Medley. And, if you feel like indulging after a long day at the office, unwind with comfort foods like French Onion Soup or Supreme Homestyle Lasagna.

Table For One: Single-Serve Meals

M&M Meat Shops Uptown carries single-serve portions for every meal in a variety of sizes to suit your needs, such as pasta bowls for one and individually sealed Bacon Wrapped Filet Mignons, ready-to-eat omelette Breakfast Wraps and single portions of French Country Mushroom Soup.

“Whether you live, work, or play in the city, M&M Meat Shops Uptown is sure to become the new ‘it’ spot for stress-free cooking,” says Voisin.

About M&M Meat Shops

Since opening its first store in 1980, M&M Meat Shops, a Kitchener-based business, has taken pride in offering high-quality foods and convenient meal solutions that help make dinners and at-home entertaining effortless and delicious. With more than 450 locations across the country, it is the largest specialty frozen food retailer in Canada and is considered to be one of the most successful franchisee networks.

M&M Meat Shops offers hundreds of meal ideas for today's busy families in just one aisle, with products ranging from succulent steaks to delicious desserts and convenient meal ideas. For more information on M&M Meat Shops Uptown, meal ideas and recipes, visit  www.mmuptown.com or www.mmmeatshops.com. 

For more information, please contact: David Weinstein or Adriana Lurz at Strategic Objectives:

Tel:  (416) 366-7735; Fax: (416) 366-2295;

Email: davidw@strategicobjectives.com